XR On the Bay has ended
A New Kind of Industry
News headlines describing Technology and Entertainment partnerships greet us every morning. Mergers, joint ventures and co-productions are everywhere. Come be at the center of this revolution and contribute towards driving its and your own success.

A New and Connected Community
In partnership with the leading entertainment and technology stakeholders from both Hollywood and Silicon Valley, the Advanced Imaging Society invites you, your colleagues and friends to join us for a“ meeting of the minds” of this new community of professionals in conversations around adventures in tech and content.

You’ll likely meet new friends, investors, or even find your next job. You’ll see the dazzling work creatives are making with use of amazing new technologies. And you’ll have a blast.

Come meet your future! Register today, space is limited. We will see you there!

Click HERE to purchase tickets
avatar for Peter martin

Peter martin

VALIS Studios
Emmy Winner, “Capturing Everest” and Founder & CEO
Peter Martin is an Academy Award nominated and Emmy winning Producer. He is a Creative Futurist and a recognized thought leader in next generation entertainment. 

In 2000 Peter was hired by Lord David Puttnam as the Creative Director of CREATEC, where he pioneered new virtual technologies, making a photoreal CGI animated film starring a virtual Nick Cave and PJ Harvey, and a virtual fashion show with Nick Knight, Peter Saville and Alexander McQueen for ShowStudio.

Peter became Creative Director at Ealing Film Studios in 2001. He formed the cross-platform content company Zeppotron ("Black Mirror') which was sold to Endemol. Set up the film division of Done & Dusted and Produced the Victoria's Secret Fashion Show. Co-created and wrote the TV show ‘Phoo Action’ with Jamie Hewlett (‘Tank Girl’, ‘Gorillaz’), for the BBC, winning a BAFTA for best drama in 2009. 

In 2010 Peter created and Produced 'Waste Land', the feature length documentary which won over 35 Festival awards including Sundance, Berlin, and a nomination for Best Documentary at the 2011 Academy Awards. 

Forming V.A.L.I.S. in 2014 he creatively directed the world’s first holographic duet between M.I.A. and Janelle Monae for the launch of the new Audi A3, where both artists simultaneously performed duets in New York and Los Angeles in specially constructed immersive environments. 

Since 2015 Peter has specialized in VR, Directing a number of high-profile projects, including Run the Jewels "Crown" music video, released on NYTVR, and the 2016 Sports Illustrated Swimsuit VR. 

2017 Peter Produced the Emmy winning 4-part VR series "Capturing Everest" for Life VR which was featured on the cover of Sports Illustrated. 

Most recently, he created a room scale VR project for the Smithsonian (with Intel, Framestore, XRez and 8i) and Justin Timberlake’s “Montana”: an immersive music project for Paul Allen’s Vulcan Inc which just launched in the Holodome at Seattle’s MoPop.

My Speakers Sessions

Tuesday, June 26

4:25pm PDT